AD – PR Product. These products were sent to me by We Are Paradoxx.
Being a beauty blogger, I am in a privileged position to be able to try new products and brands on a regular basis. I have however become more conscious recently of the amount of of waste that this can create, especially if the products are in plastic packaging. I have always tried to recycle as much as I can and I know I definitely have more to do in terms of making plastic free swaps in my home. I guess I am just trying to get across with this blog post that even making the smallest of swaps can help reduce plastic waste.
We Are Paradoxx have environmental responsibility at their core and are passionate about reducing plastic waste. Their entire hair care collection uses aluminium packaging to be 90% plastic free. The products themselves are as ‘natural and organic as we can possibly make them; and all at least 88% natural.’ The company are PETA and Leaping Bunny approved vegan and cruelty-free. They are also a member of 1% For The Planet, which donates 1% of their annual revenue to environmental causes to help counterbalance the impact on the environment. Go and follow their founder Yolando Cooper on Instagram as she has some great ideas and information about how to reduce plastic waste.
I want to be transparent with you from the start that these products are pricier than your high street brands. This is their ‘Keep it Clean Kit‘ which retails at £34. You can also buy these products separately, the Super Natural Shampoo can be purchased for £18 and the Secret Weapon conditioner for £20. I personally struggle to stretch my budget to these prices usually, but if you take into account the sustainable packaging and high quality natural ingredients, the prices do make sense.
I love the philosophy of this brand and after trying out the shampoo and conditioner for myself I did really like them. They both have a botanical scent and the pump means you can dispense the right amount of product without it pouring out. I wouldn’t necessarily rush back to get the shampoo, I do like the way it foams up but it wasn’t so outstanding that I would say you just have to have it. The conditioner however, I love! It’s a 3-in-1 conditioner that can also be a leave in conditioner as well as a finishing balm. I’ve never really experienced using a conditioner that feels like I have also used a hair mask! It left my hair soft and free from tangles on first use.
Overall, I really like the brand ethos and commitment to sustainability. The prices are out of my comfort zone, but spending a bit more in the name of sustainability, natural and cruelty free beauty can be worth it.
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